How to Personalize Your Employee Benefits Offerings

Different employees have different needs and values. Therefore, the same benefits offerings can’t satisfy everyone. If your organization is trying to appeal to current and prospective workers, consider tailoring your benefits options.

Below are potential options for expanding the existing benefits plan or adding more voluntary perks.

Tips for Personalizing Benefits

Survey employees. One of the best ways to discover employees’ benefits desires is by asking them.

Conduct focus groups. Similar to a survey, consider meeting with employees in groups to solicit benefits feedback.

Maintain ongoing benefits conversations. As employees age and grow in their careers, continue to ask them about their evolving benefits needs.

Opt for variety. Consider offering different types of health plans or management programs that address specific health conditions.

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